Trackman 360: Powering Clubs. Empowering Players.

Golf is changing — fast.


Driven by technology, shifting lifestyles, and a new generation of players, the game is evolving from the ground up. Golfers today expect feedback, connection, and community. They want practice that feels purposeful, play that feels social, and experiences that feel real and alive.

For golf facilities, this transformation is both a challenge and an opportunity. The clubs that adapt aren’t just keeping up — they’re leading the next era of the sport. The cornerstone of this new landscape is technology.

A recent Golf Retailing Magazine survey found that 90 percent of golfers own a smartphone, and 61 percent use it for golf-related activities. Meanwhile, research from the National Golf Foundation (NGF) this year shows that the number of simulator and screen-golf users in the US has more than doubled over the past decade — from 3.8 million in 2015 to over 8 million in 2024.

It’s clear: golf has gone digital — and the connection between technology, engagement, and growth has never been stronger.

That’s where Trackman 360 comes in.

The modern golfer: A new standard

The modern golfer isn’t just playing — they’re measuring, improving, and sharing.


Technology has become part of the rhythm of the game. Launch monitors, mobile apps, and virtual golf have turned practice into performance, and feedback into fun.

Today’s golfers expect the same level of insight professionals have. They want data that helps them play better and experiences that make practice feel engaging and rewarding.

Trackman 360 delivers on all fronts — combining precision performance tracking with entertainment, social play, and integration across every environment.

Tradition meets technology in Sweden

Just outside Stockholm, Royal Drottningholm Golf Club captures the balance of heritage and innovation.


The morning sun filters through the stately old trees in front of the clubhouse, while the crack of crisp iron shots echo across the grounds. Members practice side by side, juniors compete in skill games, and coaches shuffle between the indoor studio and chipping greens, dishing out pearls of knowledge.

In winter, when snow settles over Sweden, that energy doesn’t fade away — it moves inside.



Since integrating Trackman 360, Drottningholm has seen simulator bookings sell out all winter, seasonal income double, and practice activity surge. But for Andorff, the transformation goes deeper than numbers.

“To stay relevant in the future, clubs need to evolve — you have to blend tradition with new technology. Members spend more time here, families come together, and the club feels alive all year long.”

It’s proof that technology doesn’t replace the spirit of golf — it amplifies it. 


Raising the game in the Rockies

Across the Atlantic, perched on the edge of the Rocky Mountains, Eaglewood Golf Course faced a different challenge. Harsh winters, hot summers, limited space, and growing maintenance costs were all constraints.

Becoming a Trackman 360 facility, Eaglewood overcame the obstacles by connecting every part of its operation into one unified system.



Coaching, reimagined

For coaches, Trackman 360 has redefined what’s possible.


With access to data, video, and real-course simulations, instructors can recreate specific shots and scenarios, helping players develop both technique and decision-making.

At Eaglewood, PGA Coach Brent Shaver uses the system to tailor every session to fit the needs of individual students.

“It’s changed the way I coach. We can split sessions into technical drills or on-course scenarios, and the results show up immediately. It keeps players motivated and engaged,” he says.

Axel Westin, head teaching pro at Drottningholm, says the same technology has attracted a whole new generation of young golfers, helping secure a base of future members for the club.

“What we hear from parents is that their kids want to come to the golf club,” says Westin. “And that’s a really good thing. Because if they want to be here, they’ll end up becoming golfers.”

Where the season never ends

For both clubs and players, Trackman 360 doesn’t just extend the season — it ensures there’s no off-season at all.


Indoor simulators, covered ranges, and connected coaching have turned once-quiet months into periods of steady growth.

At both Eaglewood and Drottningholm, year-round play has become standard — and profitable.

Membership engagement, coaching hours, and off-season revenue have all risen dramatically.

At Eaglewood, winters once meant empty bays. Now, they’re fully booked. “Trackman has been key for keeping me in business year-round,” says Brent Shaver. “No question about that.”

For players, the continuity builds confidence. For clubs, it means sustainability.

An impact beyond the fairways

The real impact of Trackman 360 goes beyond performance or revenue — it’s about connection.

Families spend more time at the club. Kids learn through play. Coaches and players collaborate in real time. Operators gain visibility into what drives engagement, helping them make informed decisions.